Concept – Massart Diversia.

Massart Pizza contacted us to develop the project for the brand’s third pizzeria. The brief is not limited to providing a functional and aesthetic solution for this particular pizzeria; it also involves defining a brand identity. The aim is to convey the values of the brand through the proposed materials, colours and design solutions. All this information will subsequently be applied to the brand’s existing locations and future openings.

The proposal for Massart Pizza is fundamentally based on creating an authentic and natural space. The aim is to convey a sense of masculinity through a space that is raw yet warm and welcoming. The palette of materials, textures and colours is deliberately limited, but each element has its own distinctive character. Together, they reflect the essence of Massart. Concrete, cement, micro-terrazzo, wood, plaster, iron and leather are all part of the Massart world.

After analysing the client’s requirements and studying the existing premises, we developed a layout proposal that maintains the current spatial configuration. In the dining area, the existing partitions and ceilings are removed to create an open-plan space. On the terrace, the existing structure, flooring and awning are retained. We propose fully opening up the existing façade opening to maximise the amount of natural light entering the space and to provide a broader view of the interior from the outside. The proposal consists of applying different finishes and materials to the existing surfaces, creating a visual language that conveys the Massart universe throughout the premises.

The furniture layout is designed to create different settings and seating experiences. The existing configuration of the premises already creates two clearly differentiated areas. The dining area at the entrance is a more informal space, intended for quick meals. From this area, there is a clear view of the pizza preparation area, which remains open to the dining room, allowing customers to see, smell and hear what is happening there. Different types of tables and seating are provided so that everyone can choose the option that best suits their needs or preferences. A long table in front of the window is intended for quick meals or solo dining. At the back, a continuous bench runs along the wall, while next to the kitchen window, two round tables with a touch of colour accommodate groups of four or five, with the kitchen taking centre stage.

Beyond this area is the main dining room, the largest space in the premises. This area includes the bar, which is primarily dedicated to service, as well as the payment and order-preparation counter. It is a very dynamic area where many activities take place. For this reason, it is important to create different spaces and introduce more intimate and welcoming areas. This is achieved through decorative screens, different wall materials, rugs, and furniture in a variety of sizes and shapes.

A large communal table surrounded by chairs is the focal point of the first section of this space. A burnt-wood screen surrounds and protects it from the activity and movement around the bar. At the back, where the ceiling is lower due to the presence of the air-conditioning units, continuous benches reappear along both sides, with central tables for smaller groups and, at the very end of the premises, a final round communal table.