Med Winds.

Project description

Creative direction.
Tarruella Trenchs

Project leader.
Olga Pajares

Team.
Anna Torndelacreu

Area.
123 m2

Client.
Med Winds

photography.
Meritxell Arjalaguer

Design intent

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Medwinds, a clothing brand founded in 2011, is characterized by their care of details, the traditional processes, and the use of local natural materials. All these influenced by the culture and history of Mediterranean countries, but with a young and fresh approach.

The challenge of the project was to understand the richness of their details and the essence of the brand, and be able to capture them in their new store in Barcelona.

The project emphasizes the use of natural materials such as oak wood, marble, cotton, linen, leather, along with the combination of warm and harmonious colors. These elements allowed us to set a balanced space where the richness is found in the design and the details of the furniture.

A composition of oak wood strips was used to build the shelves and hangers.  Hand knot leather straps were used to keep them together, and a backlit backdrop made of natural fabrics, such as cotton, emphasizes the clothing and accessories being displayed on here.

The existing layout of the shop, having small rooms separated by walls, and also having the possibility of keeping part of its structure bare, including beams, floor arches, masonry walls, a natural stone facade and even a natural oak flooring, helped provide the project with warm and unique corners filled with both romantic and bucolic images of the lived space.

Overall, the space characterized by the care of detail and coziness are harmoniously complemented to highlight the products being display.

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