Icon Embassy by Petite Palace.

Project description

Creative direction.
Tarruella Trenchs

Project leader.
Elsa Noms

Pia Galofré, Núria Calderón

616 m2

High Tech Hotels

Meritxell Arjalaguer

Design intent


The concept brings back the original sophistication of the existing palace  – located on Serrano Street and considered one of the most elegant shopping streets in Madrid -with a contemporary design that blends with the classic heritage of the building.

The new image of the Hotel plays with a black line over white motif as the common denominator of all the spaces to evoke a sophisticated French flair.

Both at the entrance and the reception area, the ceiling light coming from a skylight, the play of reflections, the abundant vegetation, the black wooden linear patterns on ceilings and on lattices, and the nod to fashion with color accents on several printed fabric screens are found.

In the guest rooms, the presence of black and white tones predominates and brings calmness and comfort to the space. The coziness and comfort of the space is achieved by complementing the oak wood floor with large woolen carpets in warm tones, thick cotton curtains, velvet armchairs, walnut wood furniture and table lamps. The bathroom, following the same criteria, has contrasting accents in black raw steel used on the profiles of the shower screen and the structural support of the washbasin. They both stand out against a light tone space, where only a large geometrical mural, made with black and white tiles, catches the attention.