Work .
Retail.

Happy Pills.

Barcelona. 2015.
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HAPPY-PILLS-TRENCHS-STUDIO-2
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HAPPY-PILLS-TRENCHS-STUDIO-5
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HAPPY-PILLS-TRENCHS-STUDIO-4
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HAPPY-PILLS-TRENCHS-STUDIO-1
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HAPPY-PILLS-TRENCHS-STUDIO-3
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HAPPY-PILLS-TRENCHS-STUDIO-5
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HAPPY-PILLS-TRENCHS-STUDIO-6

Descripción del Proyecto

Dirección creativa.
Ricard Trenchs

Responsable proyecto.
Anabel Cortina

Colaboradores.
Olga Pajares, Anna Torndelacreu, Carla Manresa

Superficie.
34 m2

Cliente.
Happy Pills

Fotografía.
Meritxell Arjalaguer

Design intent

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Happy Pills, company creating a new concept of candy shops, asked us to design a stand for shopping centres by fulfilling the requirements below:

  • Being modular and portable,
  • Satisfying exhibition needs and product storage,
  • Signing the way for customers to follow,
  • Showing brand awareness.

Following those guidelines, we created a stand concept based on separated parallel bands floating on the shopping centre floor and folded inwards at different heights. Their exterior side is made of matt pixelled white Krion leather with retroilluminated circular perforations, and with larger or smaller diameters according to their use whether to hold candy containers, empty pots or label dispensers. Their interior side made of birch plywood composes the stand surface where different colour pedestals are aimed at the finished product. The stand entrance is made of a band dying in a ramp with a front module of retroilluminated white methacrylate wrapping the cash register counter.